Project Aim
This research was very much focused on gaining a comprehensive understanding of the consumer-to-object relationship, through investigating how some consumers are already using objects via unintended methods.
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Project Approach
This research adopted a ‘Pragmatic’ epistemology and ‘Critical Realism’ theoretical perspective, whilst being underpinned by a mixed-methods methodology.
To respond to the research agenda a triangulated approach was applied, in carrying out object observations; a consumer perceptions online survey; and photo-elicited industry interviews. The combination of these three methods led to a holistic approach in which to interrogate the PhD title and the research aims and objectives.
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Project Outcomes
Outcomes pointed to a comprehensive understanding of the role that objects perform in a consumer’s daily life, and the enablers or barrier impacting such a dynamic. Through this project I also developed a novel way in which to situate the consumer-to-object dynamic, which offers a new approach to this debate.
If you are interested in learning more, please email me as I am very happy to connect and chat more about this research.
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Project Collaborators
Within this research I photographed 261 images of object observations; investigated 100 consumer perspectives of their interactions to objects; and worked with 5 industry professionals to scope their opinions of research data collected.
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Project Keywords
#Objects #ConsumerExperience #SpeculativeDesign #SpeculativeFutures #ConsumerCulture #DesignedFunction