Project Aim
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This research focused on gaining a comprehensive understanding of the consumer-to-object relationship, through an investigation into how consumers use objects in intended and unintended methods.
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Project Approach
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This research adopted a ‘Pragmatic’ epistemology and ‘Critical Realism’ theoretical perspective. To respond to the research agenda, a triangulated mixed methods approach was applied, which led to a holistic way to interrogate the aims and objectives of the study.
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Project Outcomes
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Outcomes pointed to a comprehensive understanding of the role that objects perform in a consumer’s daily life, and the enablers or barriers impacting such a dynamic. Through this project a novel way in which to situate the consumer-to-object dynamic was developed.
To read Phoebe Kowalska’s thesis – please CLICK HERE
If you are interested in talking or learning more, please email: phoebekowalska@gmail.com
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Project Collaborators
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Within this research project 100 consumer perspectives were aquired, as well as understanding 5 industry professional viewpoints of data collected.
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Project Keywords
#Objects #ConsumerExperience #SpeculativeDesign #SpeculativeFutures #ConsumerCulture #DesignedFunction